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Five Marketing Lessons from the Payless Shoe Store Prank

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An elaborate advertising ruse by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior.

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Carlos Ghosn, Nissan, and the Need for Stronger Corporate Governance in Japan

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Carlos Ghosn was widely recognized as a hero in Japan for turning around Nissan when it was on the brink of bankruptcy in 1999. Things couldn’t look more different today. Ghosn was recently arrested for financial misconduct, fired from his position as Nissan’s board chairman, and criticized by ...

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Amazon, AI and Medical Records: Do the Benefits Outweigh the Risks?

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Amazon’s new AI service lets machines comb patient medical records. But is it a good idea? Wharton and other experts weigh in.

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Making U.S. Fire Departments More Diverse and Inclusive

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Picture a typical firefighter. Who comes to mind? If you imagined a white man, that’s understandable: 96% of U.S. career firefighters are men, and 82% are white. This homogeneity is striking, especially when you compare it to the U.S. military, which is 85% men ...

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How Cities Can Create the Next Silicon Valley

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What will it take for a city to become the next Silicon Valley? New Wharton research identifies one key factor — the trade secrecy laws in a state.

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The Growing Business of Helping Customers Slow Down

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We are living in an age of acceleration. All manner of goods can be ordered online and delivered within hours. The next date is a swipe away. Even exercise and meditation are now accessed via apps and completed in minutes. This constantly increasing rate of technological ...

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What Multinationals Need to Do to Succeed in Africa

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Africa shows every sign of being the world’s next big growth market. It is home to more fast-growing economies than any other region, hundreds of successful big companies, and an urbanizing consumer market whose spending outstrips that of India. In an aging world, Africa is the ...

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Precision Medicine Could Have a Major Impact on Healthcare Outcomes and Costs – SPONSOR CONTENT FROM SIEMENS HEALTHINEERS

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The transformation of health care continues at a rapid pace, bringing opportunities and challenges for health care providers to deliver improved clinical outcomes at lower costs.

Despite the tidal wave of medical knowledge and digital capabilities, widespread unwarranted variations in clinical practice drive higher costs and result in poorer quality. And many ...

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Don’t Give Up on a Great Idea Just Because It Seems Obvious

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I spent eight years failing to act on an innovative idea that I knew would work. It was an idea that had not just technological promise but also societal value. It would help people contribute to the most important, impactful charities in the country. But I kept ...

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Passage from India: Are Immigrants a Drain on the U.S. Economy?

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The belief that immigrants represent a net burden to the U.S. economy is untrue if one considers the experience of those from India, according to this opinion piece.

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