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Why User Experience Always Has to Come First

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Actions speak louder than mission statements. If a UX feels more like “User Exploitation” than “User Experience,” business becomes ripe for disruption. Profitability predicated on customer friction, intrusion, and irritation simply isn’t sustainable. Privileging easy money over better user experience is the antithesis of customer centricity.

That’s why digital ...

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5 Questions to Help Your Employees Find Their Inner Purpose

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How can leaders help employees find meaning at work?

Organizations spend considerable resources on corporate values and mission statements, but even the most inspiring of these — from Volvo’s commitment to safety to Facebook’s desire to connect people — tend to fade into the background during the daily bustle of the work day.

What workers really need, to feel engaged in ...

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It Just Got Easier for Companies to Invest in Nature

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Nature is valuable. But figuring out how valuable has been challenging. By some measures, the services that nature provides business and society — clean water, food and metals, natural defense from storms and floods, and much more — are worth many trillions of dollars. But that number is not helpful to companies trying to assess how dependent they are on natural resources, or how to value them as business inputs.

In recent years, many large companies have realized that they need to get ...

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Is a Universal Basic Income a Good Idea?

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What if everyone can get a guaranteed income whether or not they worked? Experts say the concept is gaining ground globally.

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How Target and Amazon Are Changing the Rules of Retailing

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Target is expanding with smaller stores in urban locations, while Amazon is planning to open convenience stores. Experts explain the potential impact of those moves.

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What People Really Care About When They Meet You: Are You a Good Person?

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When people meet you, their impressions are formed more by their perceptions of your moral character than by your personal warmth (or lack thereof), suggests research by Geoffrey P. Goodwin, Jared Piazza, and Paul Rozin of the University of Pennsylvania. For example, in one study, research participants who were asked for their overall impressions of people rated those who were “cold” but had “good character” more positively than those who were warm but of bad character (5.59 versus 3.60 on ...

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‘We’re Making it Safer to Invest in Africa’

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Renowned Nigerian female polo player Neku Atawodi is the founder of Malaik, an equity crowdfunding platform.

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Turbulence in the Skies: Indian Aviation Takes New Flight

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Indian aviation has experienced many roadblocks in the past, but experts say there is huge opportunity for growth.

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3 Reasons to Kill Influencer Marketing

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Marketers like to repeat the quote, “I know I waste half of my ad budget, I just don’t know which half.”  No one knows who first said it—it’s been attributed to a number of people—but the fact that it gets repeated so often is testament to how strongly it resonates.

So it shouldn’t be surprising that marketers like the idea of “influentials,” seemingly ordinary people who determine what others think, do and buy.  A recent study of 1300 marketers found ...

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Can Twitter Find Its True Calling?

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Twitter is experiencing increasing popularity among users and financial woes at the same time. What’s ahead for the social media platform?

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